Elevating manager performance

Product team
Product manager: (temp) Daniel Billingham
Delivery manager: Scarlett Killaly
Team engineering lead: Jay Linsell
ML engineer: Paul Truong
FE engineers: (temp) Kitty Allen, Nicholas Wong
AI/data scientists: Paul Truong, Xiaopei Wu
People scientist + AI experience architect: Greta Bradman
UX researchers: Lucy Oldridge, Shya Castillo
Product designer: Me
Support roles
Legal: Marc Bonavia
My role / skills
Design lead: UX and UI, AI design patterns, user research and testing, stakeholder management, vision and systems thinking
The problem
Leaders and managers frequently face navigating complex interpersonal dynamics like difficult conversations, providing quality feedback, and communicating effectively with peers and direct reports. They struggle to access timely, high-quality coaching when they need it most to enhance their performance and leadership skills. Existing resources are typically expensive or provide generic, broad guidance that aren’t tailored to their specific situation or organisational context. This can lead them to resort to inadequate, generic AI tools which pose data privacy concerns and lack grounding in relevant context and data.
Leaders and managers need information and a confidential space where they can reflect, learn, and determine contextually relevant actions to improve their performance over time. In an increasingly complex workplace, they need granular, action-oriented support on "what do I do now, and how do I do it?". Without this, they lack the clarity, speed, and confidence to effectively handle challenging situations.
THE OPPORTUNITY
How might we create a coaching platform that provides immediate, private, and contextually relevant guidance for specific leadership and management challenges?
TL;DR
The solution
We created an AI Coach product to help leaders and managers struggling to access timely, high-quality coaching. Coach is an AI-powered, interactive tool designed to provide real-time performance coaching. It addresses the lack of readily available, high-quality guidance by offering immediate, structured support for navigating workplace challenges, particularly difficult conversations, performance reviews, and feedback.
By leveraging insights from Culture Amp’s expert People Science and Organisational Psychology knowledge and interacting through a conversational interface, Coach helps leaders and managers to:
- Gain clarity: Organising thoughts, gain insights, and get structured recommendations
- Build confidence: Receive expert-backed conversation guidance to feel more assured in their approach
- Improve outcomes: Communicate effectively and manage interpersonal dynamics with ease
- Practice in a judgment-free space: Use role playing and structured tools to refine their approach before real-life discussions.
Whether users are giving 1-on-1 feedback, delivering tough news to a group, or addressing conflict, AI Coach helps users increase their speed to impactful action and approach conversations with confidence and empathy.

Impact
4.0
CSAT score
45%
product market fit score
8.1
average queries per session