Simple.
Crafting understandable, meaningful, and inclusive products.
“Simplicity is about subtracting the obvious, and adding the meaningful.”
SELECTED WORK
Culture Amp
Elevating manager performance
AI
Web
0 to 1 design
Product market fit
B2B2C
Workplace culture
Using AI to give overwhelmed managers quality coaching for interpersonal and workplace dynamics in a timely manner.
Unmind
Building trust & confidence
iOS
Android
Web
Redesign
B2B2C
Mental health
Building employee trust during sign-up to a workplace mental health platform.
Onfido
Reducing identity fraud
Web
New feature
Industry-first
Video capture
B2B2C
Biometric verification
Overcoming technology constraints to bring liveness detection to the web.
Babylon Health
Improving data quality
iOS
Android
Web
Redesign
Healthcare
B2C
Improving data quality for automation, while expanding to include human-centered outcomes.
Onfido
Cross-device experience
Web
New feature
Desktop to mobile
B2B2C
Biometric verification
Continuing the verification service from desktop to mobile.
“The details are not the details — they make the design.”
ABOUT ME
G'day! I'm an Aussie product designer recently moved to Melbourne/Naarm, where I've been working on AI products since mid 2023 at Culture Amp (one of Australia's leading startups). I spent the previous 10 years living in London, where I designed products across job tech, biometric verification, health tech, and mental health spaces.
I'm a completely self-taught designer and life-long learner who loves designing usable and beautiful products which hopefully simplify peoples lives. I've been doing this design thing for over fifteen years now (product design for 11 years of that), so you know I'll bring the design chops, web and native app design knowledge, and collaborative experience to all my projects.
I believe that the best user experience's don't just lead to great business outcomes, but are also humane. I'm committed to making my work as accessible and inclusive as possible, while also acknowledging that this will be a lifelong learning process. This will mean making mistakes at times, learning from them, improving, and bringing a humility into my design process to make products that work for everyone who uses them. 💪
Outside of design I'm a keen gamer (love a good RPG or story-driven game), an avid book reader (I'm really into human-behaviour and history currently), and you'll find me and my girlfriend wife regularly travelling — backpacking in Jordan, ballooning in Turkey, and eating delicious gnocchi in Italy (which was like eating my Nona's again!) are highlights.