CV / Resume

Informed Decisions

Senior Product Designer (contract)

Oct 2025 - Apr 2026 / Melbourne, Australia

• Led end-to-end redesign of Informed Decisions' flagship data and location intelligence platform (used by government and retail across Australia)
• Reframed the product strategy through user research: shifting the core value proposition from data access to user decision confidence
• Established research and design best-practices, and a design system foundation in an organisation with no prior design maturity

Culture Amp

Senior AI Product Designer

Nov 2022 - May 2025 / Melbourne, Australia

• Design Lead for AI “Coach” — a conversational interface using People Science to help managers improve performance
• Design Lead for Culture Amp’s first AI product release (AI Comment Summaries) — improved HR customer time to insight for communicating survey insights to execs
• Design Lead for platform-wide AI design guidelines and patterns — enabling scalable AI product development and providing expert AI design advice for the product group
• Accessibility working group Design Lead — improving accessibility standards across the product

Unmind

Senior Product Designer

Jan 2021 - Dec 2021 / London, UK

• Design lead for Unmind’s Adoption squad (web, iOS, and Android) — redesign of user account creation flow increased sign-ups by 5%
• Design lead on accessibility working group — improving accessibility and processes across the product
• Design lead on internationalisation of product for localisation
• Member of Unmind's Diversity, equity, and inclusion working group

Babylon Health

Senior Product Designer

Jun 2019 - May 2020 / London, UK

• Design lead for Babylon Health’s NHS “GP at Hand” enrolment service (for Web, iOS, and Android)
• Design improvements to maximise registration automation for the NHS “GP at Hand” service
• Contributing to and improving Babylon's design system

Onfido

Senior Product Designer

Oct 2016 - Dec 2018 / London, UK

• Design lead on Onfido's Identity Verification Web SDK
• Designed web-based face liveness detection — an industry first
• Redesigned the Employee Applicant form — which was instrumental in signing new clients such as Google and Tesco
• Design lead on Onfido’s design system
• Drove the initiative to make Onfido’s products accessible to more people and meet AA compliance

Reed.co.uk

UX/UI Designer

Aug 2014 - Jun 2016 / London, UK

Freelance

Freelance Designer

Jun 2005 - Apr 2013 / Brisbane, Australia / London, UK