Simple.
Understandable, meaningful, and inclusive design
“Simplicity is about subtracting the obvious, and adding the meaningful.”
SELECTED WORK
![](img/adoption/adoption-2021@1x.jpg)
![](img/logo/unmind@2x.png)
Unmind
Building trust & confidence
Building employee trust during sign-up to a workplace mental health platform.
![](img/liveness/liveness-preview@1x.jpg)
![](img/logo/onfido@2x.png)
Onfido
Reducing identity fraud
Overcoming technology constraints to bring liveness detection to the web.
![](img/automation/automation-preview@1x.jpg)
![](img/logo/babylon@2x.png)
Babylon Health
Improving data quality
Improving data quality for automation, while expanding to include human-centered outcomes.
![](img/cross-device/cross-device-preview@1x.jpg)
![](img/logo/onfido@2x.png)
Onfido
Cross-device experience
Continuing the verification service from desktop to mobile.
![](img/moh/moh-preview@1x.jpg)
“The details are not the details — they make the design.”
ABOUT ME
![Daniel standing in front of a wall of street art, just off Brick Lane in London](img/about-me-hero@1x.jpg)
G'day! I'm an Aussie product designer recently moved to Melbourne. I've spent the last 10 years living in London, and designing products ranging across job tech, identity verification, health tech, and mental health spaces.
I'm a completely self-taught designer and life-long learner who loves designing usable and beautiful products which hopefully simplify peoples lives. I've been doing this design thing for over fourteen years now (product design for almost 9 years of that), so you know I'll bring the design chops, web and native app design knowledge, and collaborative experience to all my projects.
I've come to believe that the best user experience doesn't just lead to great business outcomes, but is also humane. I'm committed to making my work as accessible and inclusive as possible, while also acknowledging that this will be a lifelong learning process. This will mean making mistakes at times, learning from them, improving, and bringing a humility into my design process to make products that work for everyone who uses them. 💪
Outside of design I'm a keen gamer (love a good RPG or story-driven game), an avid book reader (I'm really into human-behaviour and history currently), and you'll find me and my girlfriend regularly travelling (pre-covid of course 😷) — backpacking in Jordan, ballooning in Turkey, and eating delicious gnocchi in Italy (which was like eating my Nona's again!) are highlights.
View my CV